Rosi, Ainur, and Yurilla Muliatie. 2024. “PENGARUH BRAND PERSONALITY DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN MEREK FASHION INDONESIA ERIGO STORE DI SURABAYA”. Jurnal Ekonomi, Bisnis Dan Sosial 1 (4), 1-10. http://jurnal.uwp.ac.id/FEB/index.php/jebs/article/view/364.