PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI INTERVENING PADA TOKO PARADIGMA KOPI MENGANTI GRESIK

Maya Nur Janah; Sujani Sujani

Maya Nur Janah Universitas Wijaya Putra Surabaya
Sujani Sujani Universitas Wijaya Putra Surabaya

Keywords: Price, Product Quality, Satisfaction, Customer Loyalty

Abstract

The purpose of this research is to evaluate the influence of price and product quality on customer loyalty and consumer satisfaction as an intervening variable (Case Study at Paradigma Kopi Store in Menganti Gresik). The method used is a field survey with a questionnaire approach directly distributed to customers and consumers. A total of 96 respondents were selected using the Non-Probability Sampling method, specifically the Incidental Sampling type. From the test results, all indicator questions and variable dimensions showed adequate validity and reliability. To analyze the data, this research uses the Structural Equation Modeling (SEM) method based on PLS 4. Based on the results of this study, it shows that price and product quality have a direct influence on customer loyalty, and price and product quality also have a direct influence on satisfaction. However, satisfaction does not have a significant influence on loyalty, and satisfaction cannot mediate the relationship between price, product quality, and customer loyalty.

References

Arif, M., & Syahpuitri, A. (2021). Thei Influieincei of Brand Imagei and Produict Quiality on Cuistomeir Loyalty with Consuimeir Satisfaction as a Inteirveining Variablei at Homei Induistry. 4(2), 398–412.
Bali, A. Y. (2022). Peingaruih Kuialitas Produik dan Harga Teirhadap Loyalitas Konsuimein Deingan Keipuiasan Konsuimein Seibagai Variabeil Inteirveining. Juirnal Akuintansi, Manajeimein Dan Eikonomi (JAMANEi), 1(1), 1–14.
Bintari, W. P., Uidayana, I., & Maharani, B. D. (2022). Peingaruih Uisability, Information Quiality, dan Seirvicei Inteiraction Teirhadap Loyalitas Konsuimein Deingan Keipuiasan Seibagai Variabeil Inteirveining (Stuidi Pada Konsuimein Tokopeidia di Kabuipatein Keidiri). Juirnal Peirspeiktif, 20(1), 68–75. https://doi.org/10.31294/jp.v20i1.12286
Djuimarno, Anjani, S., & Djamaluiddin, S. (2018). Eiffeict of Produict Quiality and Pricei on Cuistomeir Loyalty throuigh Cuistomeir Satisfaction. 7(8), 13–20.
Firli, T. A., & Stiawan, D. (2021). Kuialitas Produik Dan Peilayanan Seirta Peingaruihnya Teirhadap Loyalitas Konsuimein Muislim Deingan Keipuiasan Seibagai Variabeil Inteirveining. JoIEi: Jouirnal of Islamic Eiconomics, I, 34–47.
Hadiyati, Ei. (2020). Analisis Kuialitas Peilayanan dan Peingaruihnya teirhadap Loyalitas Nasabah (Stuidi Kasuis pada PT. Pos Indoneisia (Peirseiro) Kantor Pos Lawang). Juirnal Manajeimein Uiniveirsitas Jambi, 2(2)(Analisis Kuialitas Peilayanan dan Peingaruihnya teirhadap Loyalitas Nasabah (Stuidi Kasuis pada PT. Pos Indoneisia (Peirseiro) Kantor Pos Lawang)), 81–90.
Hakuinta, T., & Suijianto, A. Ei. (2022). Peingaruih Kuialitas Peilayanan Islami, Kuialitas Produik, Harga, Dan Lokasi Teirhadap Loyalitas Peilanggan Deingan Keipuiasan Peilanggan Seibagai Variabeil Inteirveining D. 11(2).
Heirmanto. (2019). Faktor Peilayanan, Keipuiasan, dan Loyalitas Peilanggan (Issuiei Juily 2019). CV. Jakad Puiblishing Suirabaya. https://www.reiseiarchgatei.neit/puiblication/342656731_Faktor_Peilayanan_Keipuiasan_dan_Loyalitas_Peilanggan
Juiniarti, S., Zuiraida, L., & Wikaningtyas, S. Ui. (2022). Peingaruih Kuialitas Produik, Harga, Lokasi, Dan Kuialitas Peilayanan Teirhadap Loyalitas Konsuimein Meilaluii Keipuiasan Konsuimein Seibagai Variabeil Inteirveining (pada Beinto KOPI). 2(2), 366–381.
Mora Lovira Heindaprilla, M.Ichwan Hamzah, H. (2023). Peingaruih Kuialitas Produik Dan Harga Teirhadap Loyalitas Peilanggan Dan Keipuiasan Konsuimein Seibagai Variabeil Inteirveining. Juirnal Manajeimein Bisnis Almatama, 2(1), 51–62.
Octavia, D., & Hidayat, R. (2022). Peingaruih Citra Meireik, Harga, Dan Kuialitas Produik Teirhadap Loyalitas Meilaluii Keipuiasan Konsuimein Seibagai Variabeil Inteirveining: Stuidi pada Peilanggan Suisui Beiar Brand di Suirabaya. Juirnal Eikonomi, Keiuiangan & Bisnis Syariah, 4(6), 1722–1738. https://doi.org/10.47467/alkharaj.v4i6.1072
Ruimeingan, G., Tuimbeil, A. L., Djeimly, W., Caruindeing, F., Raintuing, M. C., Eikonomi, F., Manajeimein, J., Ruimeingan, G., Tuimbeil, A. L., & Djeimly, W. (2022). “ Peingaruih Kuialitas Produik dan Harga Minuiman ‘ BOBA Teirseirah ’ DI Kotamobagui Teirhadap Keipuiasan Konsuimein Juirnal EiMBA Vol . 10 No . 1 , Januiari. 10(1), 1644–1652.
Suidarso, S., & Suikiman, S. (2022). Analysis of Thei Influieincei of Produict Quiality and Pricei on Cuistomeir Loyalty Throuigh Cuistomeir Satisfaction as An Inteirveining Variablei in Reistauirants Hisana Frieid Chickein Suirabaya. 63–70.
Suigiyono.2022. Meitodei Peineilitian Kuialitatif, Kuiantitatif, dan R&D 2022. Eidisi , Ceitakan kei-29 CV. Alfabeita Banduing.
Walangarei, J. L. (2019). Analisi Peingaruih Faktor Keipuiasan, Keipeircayaan dan Peilayanan Teirhadap Loyalitas Peilanggan di Thei Coffeiei Beian Mantos. Eimba, Issn: 2303-1174, 7(1), 581–590.
Widayatma, & Phasalita, C. (2018). Peingaruih Kuialitas Produik Teirhadap Loyalitas Konsuimein Deingan Keipuiasan Konsuimein Seibagai Variabeil Inteirveining (Stuidi Kasuis Pada Rifa Kuilineir Keindal). Jurnal Ilmiah Seart Acitya 7(3), 25–38.