PENGARUH KEPUASAN PASIEN, PERCEIVED VALUE, DAN PERCEIVED IMAGE TERHADAP LOYALITAS PASIEN PADA INSTALASI REHABILITASI MEDIK RSUD DR. R. SOSODORO DJATIKOESOEMO BOJONEGORO

Abstract

The purpose of this research is to describe about patient loyalty, perceived value, perceived image, and
patient satisfaction in Medical Rehabilitation Installation RSUD Dr. R. Sosodoro Djatikoesoemo
Bojonegoro; analyzing of the effect of patient satisfaction, perceived value, and perceived image partially
to patient loyalty; and analyzing of the effect of patient satisfaction, perceived value, and perceived image
simultaneously to patient loyalty of Medical Rehabilitation Installation RSUD Dr. R. Sosodoro
Djatikoesoemo Bojonegoro. This researchÔÇÖs type is categorized as explanatory research and using
quantitative research approach. Population in this research is all patient who treatment at Medical
Rehabilitation Installation RSUD Dr. R. Sosodoro Djatikoesoemo Bojonegoro. The sampling technique
using incidental sampling, ie anyone who by chance met with researchers can be used as a sample, which
determined 100 people. The result of the research shows that the condition of perceived value, perceived
image, and patient loyalty in good category, just only patient satisfaction in good enough category.
Patient satisfaction, perceived value, and perceived image partially each have a significant effect on
patient loyalty Medical Rehabilitation Installation RSUD Dr. R. Sosodoro Djatikoesoemo Bojonegoro.
Simultaneously, patient satisfaction, perceived value, and perceived image have a significant effect on
patient loyalty.
Keywords: patient satisfaction, perceived value, perceived image, and patient loyalty