Jurnal Manajerial Bisnis

EVOLUSI BANK KONVENSIONAL DALAM PERSPEKTIF TEORI PUSH PULL MOORING

Arfir Pradila — 2024-10-20

This study aims to identify differences in customer perceptions of push and pull factors in switching from conventional banking services to digital banking at Bank Mandiri Tanjung Perak Branch in Surabaya. The research methodology involves questionnaires for quantitative data collection and documentation to support the data. Analysis is conducted using the Push Pull Mooring (PPM) theory to evaluate the influence of Service Quality, Perceived Ease of Use, and Lifestyle on customers' Switching Intention. The findings indicate that for customers with less than 5 years of transaction experience, service quality and ease of use of digital services influence their intention to switch. For customers with more than 5 years of experience, service quality and ease of use have different impacts on switching intention. The t-test results show that switching intention is not significantly influenced by the duration of use (P value 0.93), but lifestyle significantly affects preference for digital services (P value 0.003). Perceived ease of use does not show a significant difference between the two groups (P value 0.716), while service quality shows a significant difference (P value 0.014). The application of these research findings to other Mandiri branches needs to consider demographics, strategy adaptation, and continuous evaluation. Bank Mandiri can optimize its services by focusing on customer retention, lifestyle, ease of user experience, and improving service quality. Understanding the interaction effects between these variables helps Bank Mandiri adapt holistic and customer-oriented strategies. Thus, Bank Mandiri can enhance its competitiveness in an increasingly dynamic market.

PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN CICIL EMAS DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA NASABAH PT PEGADAIAN CABANG MADIUN

Isrodiyatun Kasanah — 2024-10-21

This research examines the influence of price and promotion on purchasing decisions with purchase interest as an intervening variable at PT Pegadaian Madiun Branch.The data collection method is carried out using a questionnaire method which contains statements regarding each variable studied. The respondents of this research were gold installment customers of PT Pegadaian Madiun Branch using a sample of 40 respondents. Data analysis in this research used the SmartPLS 2.0 program. Hypothesis testing using the PLS approach is carried out in two stages, namely testing the outer model and inner model. The outer model test was carried out to prove the validity and reliability of all indicators for each variable. The inner model test was carried out to test the influence between variables according to the previously established hypothesis. The research results show that price and promotion have a significant influence on purchasing interest, price and promotion have a positive and significant influence on purchasing decisions, price and promotion have a significant influence on purchasing decisions through purchasing interest.

EFEKTIVITAS PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) BPJS KESEHATAN DALAM MENINGKATKAN KUNJUNGAN PASIEN DAN PELAYANAN KESEHATAN DI KLINIK MATA PANDAAN

Ratri Zainita — 2024-10-25

This study aims to analyze the effectiveness of the National Health Insurance (JKN) BPJS Kesehatan program in increasing patient visits and health services at Pandan Eye Clinic. The research method used is quantitative with a descriptive and analytical approach. Data was collected through documentation studies, interviews, and observations. The results of the study show that the JKN BPJS Kesehatan program has increased patient visits and the types of health services at Pandaan Eye Clinic. JKN BPJS Kesehatan patients are also satisfied with the health services they receive. In conclusion, the JKN BPJS Kesehatan program has been proven effective in increasing access to and quality of health services at Pandan Eye Clinic.

PENGARUH UKURAN, PERTUMBUHAN, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING HARGA SAHAM

Septian Dwi Rahayu — 2024-10-25

This research aims to test and analyze the influence of size, growth and leverage on company value with the intervening variable stock price. The population in this research are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange 2020-2022. Meanwhile, the sample in this study was 22 companies selected using the purposive sampling method. This research uses a quantitative research type and approach. The data collection method used in this research is secondary data obtained from the Indonesia Stock Exchange website, namely in the form of annual financial reports. The data analysis method used in this research is Descriptive Statistical Analysis, and Inferential Statistical Analysis. Data analysis was carried out using statistics with the SmartPLS version 4.0 tool. Based on the results of data analysis using hypothesis testing, it shows that company size and company growth have a significant effect on share prices, while leverage has no significant effect on share prices. Company size, leverage, and share price have a significant effect on company value, while company growth does not have a significant effect on company value. Company size and company growth have a significant effect on company value through share prices, while leverage does not have a significant effect on company value through share prices.

PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR MELALUI KEPUASAN PELANGGAN PADA PT. SURYA GEMILANG MOTOR SURABAYA

Shindy Faulia Sithiayuki — 2024-10-26

The purpose of this research is to test and analyze the influence of product quality, customer trust on purchasing decisions through customer satisfaction at PT. Surya Gemilang Motor, West Surabaya. Sampling method using Purposive Sampling. The scope of this research is only on variables related to product quality, customer trust which directly or indirectly influence purchasing decisions through customer satisfaction. The approach of this research is a quantitative approach method. The data analysis technique for this research uses the Partial Least Square (PLS) method with the SmartPLS 4.0 application program which includes the design process of the Inner Structural Model, Outer Structural Model and Hypothesis Testing (Resampling Bootstrapping). The research results found that there was no direct effect of product quality on customer satisfaction at PT. Surya Gemilang Motor Surabaya. There is a direct influence of Customer Trust on Customer Satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is a direct effect of product quality on purchasing decisions at PT. Surya Gemilang Motor, West Surabaya. There is a direct influence of Customer Trust on Purchasing Decisions at PT. Surya Gemilang Motor, West Surabaya. There is a direct effect of purchasing decisions on customer satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is no effect of Product Quality indirectly on Purchase Decisions through Customer Satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is an indirect effect of Customer Trust on Purchasing Decisions through Customer Satisfaction at PT. Surya Gemilang Motor.

PENGARUH PROMOSI DAN KUALITAS PRODUK KCA (KREDIT CEPAT AMAN) TERHADAP KEPUTUSAN NASABAH PADA PT PEGADAIAN (PERSERO) UNIT PANARUKAN DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING

Sri Rahayuk — 2024-10-26

From time to time, public demand for credit increases. The PT Pegadaian (PERSERO) financial report stated that turnover and outstanding loans for each type of credit experienced growth from the previous year, thereby increasing capital rental income. This provides an opportunity for PT Pegadaian as an alternative to provide credit services to low-income groups of people who lack credit facilities from bank financial institutions. PT Pegadaian (Persero) provides credit very easily and quickly. One of the credit services provided to the public at pawnshops is a product called KCA. KCA is a superior product that is respected by the public. In general, the aim of this research is to describe, prove and analyze the influence of promotions and KCA product quality on customer decisions through customer satisfaction at PT Pegadaian (Persero) Panarukan Unit. The variables used are promotion, KCA product quality, satisfaction and customer decisions. The type of research is quantitative research. The research sample was collected using a purposive sampling method of 105 customers who had chosen more than one KCA product. The analysis tool used is path analysis. After conducting path analysis, it was found that promotion and product quality had a significant direct and indirect effect on customer decisions through satisfaction.

PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN KONSUMEN AQUA MELALUI KEPUTUSAN PEMBELIAN DI SUPERMARKET HARI–HARI KOTA DUMAI RIAU

Teguh Tri Handoyo — 2024-10-26

This research aims to determine the influence of brand image and price on consumer satisfaction at Hari - Hari Dumai City Riau Supermarket through intervening variables in purchasing decisions. This research uses a quantitative method with an explanatory research type. The sample in this study was taken as many as 100 people using accidental sampling technique. Hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) using the SmartPLS version 3 application to test the relationship between variables. The research results show that brand image has an insignificant positive influence on Aqua purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price and brand image have significant positive influence on Aqua purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price does not have a significant effect on Aqua consumer satisfaction at Hari - Hari Dumai City Riau Supermarket. Purchasing decisions have a significant effect on Aqua consumer satisfaction at Hari - Hari Dumai City Riau Supermarket. Brand image has an insignificant indirect effect on Aqua consumer satisfaction through purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price has an indirect effect on Aqua consumer satisfaction through purchasing decisions at the Hari - Hari Dumai City Riau Supermarket.