PENGARUH PENDAPATAN MAHASISWA DAN PENGGUNAAN PAYLATER TERHADAP DAYA BELI MAHASISWA DI UNIVERSITAS WIJAYA PUTRA SURABAYA

Abstract

This study aims to determine the effect of student income and use of Paylater on student purchasing power at Universitas Wijaya Putra Surabaya. This type of research uses quantitative research. The data collection method used is primary data based on the results of a questionnaire or questionnaire. The population of this study were students of the Faculty of Economics and Business at Universitas Wijaya Putra Surabaya, with a total of 702 active students. The sample collection technique with purposive sampling according to the criteria produced 53 respondents. The test method used is Descriptive Statistical Analysis, Classical Assumption Test and Hypothesis Test. Data analysis was carried out using the SPSS 26 tool. Based on the results of data analysis using the t test, it is known that partially income and Paylater have a significant effect on purchasing power. Meanwhile, based on the F test, it is known that simultaneously Income and Paylater have a significant effect on the Purchasing Power of students of the Faculty of Economics and Business at Universitas Wijaya Putra Surabaya.