Sebuah Analysis Of Verbal And Non-Verbal Signs Found On The Boy And The Heron Movie Poster

Abstract

Anything can be a sign, including the elements found in the movie poster of The Boy and the Heron. This research aims to classify the verbal and nonverbal signs contained in the poster based on Peirce's semiotic theory, including examining the meaning contained in it. The method used in this research is a descriptive qualitative research method with Peirce's semiotic approach regarding the semiotic triadic model of signs. Through his triadic framework, namely Representamen, Object, and Interpretant, this study found that the signs do not only convey the setting and brief information, but there is a deep meaning related to the theme of human relations with nature, as well as the meaning that the filmmaking company wants to convey to attract viewers. The poster not only functions as a visual communication tool, but also implies complex symbolic themes