REPRESENTATION OF PLURALISM IN AYAT - AYAT CINTA MOVIE

Abstract

This study aims to analyze the representation of pluralism in the film Ayat-Ayat Cinta using Budhy Munawar Rachman’s theory of pluralism. The pluralism referred to here is not limited to the acknowledgment of diversity, but also includes the acceptance and appreciation of differences in religion, culture, and worldview within social life. The research method employed is a qualitative approach. Data were obtained through observation of scenes, dialogues, and narratives in the film that are relevant to the pillars of pluralism according to Budhy Munawar Rachman, namely inclusivity, tolerance, equality and brotherhood, wisdom, and kindness. The findings show that Ayat-Ayat Cinta represents pluralism through the interactions of its characters, who come from different religious and cultural backgrounds, with an emphasis on tolerance, mutual respect, and interfaith cooperation. These findings reinforce the view that film can serve as an effective medium for conveying moral messages and the values of pluralism to society.