Nisakhurin, E., and Y. Widiastuti. “PENGARUH SALES PROMOTION, VISUAL MERCHANDISING, DAN DISKON TERHADAP IMPULSE BUYING PADA TOKO ISTANA PELANGI DI KOTA GRESIK”. Jurnal Ekonomi, Bisnis Dan Sosial, Vol. 1, no. 2, Aug. 2023, pp. 107-19, https://jurnal.uwp.ac.id/feb/index.php/jebs/article/view/224.