Implementasi Manajemen & Kewirausahaan

Funding structure and profitability as moderating variables strengthen the impact of eco-efficiency on firm value

2025-01-28T04:28:23SE Asia Standard Time

The aim of this research is to empirically test the impact of eco-efficiency on company value which is strengthened by the mediation of funding structure and profitability. Where eco-efficiency is proxied by the ISO 140001 certificate, company value is measured by the TOBINS'Q ratio, funding structure is measured by leverage, and for profitability it is proxied by return on assets (ROA). Testing this research uses Moderate Regression Analysis (MRA) with secondary data from a sample of 225 manufacturing companies in various industrial sectors listed on the IDX for the period 2028 - 2022. The results of this research show that the effect of eco-efficiency on company value is negatively significant, while for the media variable has a significant positive effect in strengthening the influence of eco-efficiency in company value.

Keywords : eco-efficiency, funding structure, profitability, company value

Mapping Strategy and Strategy Initiation Using the Strategic Management System and Performance Execution Excellence (SPEX2)

2025-01-29T02:39:18SE Asia Standard Time

As a strategic commodity, sugar is always monitored by the government to ensure its availability at affordable prices. Indonesia faces three main problems with its sugar agribusiness: decreasing sugar productivity, increasing sugar imports, and instability in sugar prices in the domestic market because of inefficient distribution. To overcome this problem, PTPN I carried out a mapping of the sugar business and set targets that agreed with the government’s aspirations. This research uses a qualitative descriptive method by collecting primary data through in-depth interviews and observations related to strategy and performance execution excellence management systems (SPEX2). The research results show that PTPN I’s development strategy includes increasing operational efficiency, developing employee skills, and modernizing technology to increase productivity and sugar quality. The external strategy responds to opportunities and threats through government policies that support the development of the sugar industry. In addition, PTPN I focuses on financial, customer, internal business process, and learning growth perspectives, with increasing revenue, business development, and HR competency as top priorities.

Sales Promotion and Impulse Buying: Investigating the Role of Hedonic Shopping Motivation in Miniso Consumers of Pasuruan

2025-01-30T00:27:24SE Asia Standard Time

This study examines the impact of sales promotions on impulse buying behavior, mediated by hedonic shopping motivation among Miniso consumers in Pasuruan City. Sales promotions aim to boost sales by offering consumer benefits. Using a descriptive quantitative approach, this study analyzes sales promotion as an independent variable, impulse buying as a dependent variable, and hedonic shopping motivation as a mediating variable. Data were collected from 100 respondents via questionnaires and supplemented with secondary sources from journals and literature. A purposive sampling method was applied, and data analysis included outer model, inner model, and hypothesis testing using bootstrapping. The findings confirm that sales promotion significantly influences impulse buying, with hedonic shopping motivation playing a key mediating role. These results suggest that companies can enhance impulse buying by leveraging sales promotions and targeting consumers’ hedonic motivations.
Keywords: Miniso, sales promotion, hedonic shopping motivation, impulse buying

The pathway to employee retention: The impact of work stress, workload, and organizational culture with job satisfaction as a mediator

2025-02-15T14:46:36SE Asia Standard Time

This research aims to analyze the influence of work stress, workload and organizational culture on turnover intention through job satisfaction at PT Garudafood Putra Putri Jaya Tbk. This research is quantitative research. Data collection comes from the method of distributing research questionnaires. This research used a sample of 135 respondents. The population used in this research were employees of the partnership and raw material purchasing section of PT Garudafood Putra Putri Jaya Tbk. The data analysis technique for this research uses AMOS version 24 Structural Equation Modeling (SEM). The results of this study indicate that work stress has no effect on job satisfaction, workload has no effect on job satisfaction, organizational culture has no effect on job satisfaction, work stress has an effect on turnover intention, workload affects turnover intention, organizational culture affects turnover intention, and satisfaction work influences turnover intention. Job stress on turnover intention is greater than the indirect influence, workload on turnover intention is greater than the indirect influence, and organizational culture on turnover intention is greater than the indirect influence.

Keywords: job stress, workload, organizational culture, job satisfaction, turnover intention

Managerial Strategies for Enhancing Competitiveness and Adapting to Business Environmental Dynamics: A Case Study of CV. Putra Seneja

2025-02-17T05:23:49SE Asia Standard Time

This research aims to analyze the managerial strategies implemented by CV. Putra Seneja in increasing company competitiveness amidst the dynamics of a complex business environment. In facing the challenges of globalization, technological developments and regulatory changes, companies implement strategies that include innovation, resource management and adaptation to external changes. This research uses a descriptive qualitative approach, with data collection methods through interviews, participant observation, and documentation on CV. Putra Seneja, Cilegon City. The research results show that the company implements a differentiation and focus strategy, targeting small to medium scale infrastructure projects in the local market. However, the challenges faced include limitations in technology adoption and the impact of government policies on the projects being implemented. This research also highlights the importance of implementing sustainability principles in company operations, including the use of environmentally friendly materials. In addition, the use of digital technology, developing human resource capacity, and adapting to policy changes are key factors in increasing a company's competitiveness and sustainability. These findings are expected to contribute to companies in designing more effective strategies to face global competition and achieve long-term goals.

Innovation and change management strategies to strengthen the competitive advantage of MSMEs in Bengkulu

2025-02-17T05:21:46SE Asia Standard Time

This study aims to explore innovation and change management strategies as a strategic step to strengthen the competitive advantage of MSMEs in Bengkulu. Using a qualitative descriptive approach, this study analyzes seven indicators of innovation management (including strategic objectives, leadership, collaboration, technology, and organizational learning) and three indicators of change management (technology change, organizational leadership, and culture). The results of the study reveal that the combination of innovation and change strategies significantly increases the flexibility, adaptability, and collaboration of MSMEs in facing market dynamics. These findings provide practical implications in the form of comprehensive guidelines for MSMEs to implement technology, strengthen partnerships, and build a culture of sustainable innovation. The uniqueness of this study lies in its specific focus on MSMEs in Bengkulu, offering new insights into the adaptation of innovation strategies in a dynamic local context.