Implementasi Manajemen & Kewirausahaan

Funding structure and profitability as moderating variables strengthen the impact of eco-efficiency on firm value

Indah Wardany — 2024-12-31

The aim of this research is to empirically test the impact of eco-efficiency on company value which is strengthened by the mediation of funding structure and profitability. Where eco-efficiency is proxied by the ISO 140001 certificate, company value is measured by the TOBINS'Q ratio, funding structure is measured by leverage, and for profitability it is proxied by return on assets (ROA). Testing this research uses Moderate Regression Analysis (MRA) with secondary data from a sample of 225 manufacturing companies in various industrial sectors listed on the IDX for the period 2028 - 2022. The results of this research show that the effect of eco-efficiency on company value is negatively significant, while for the media variable has a significant positive effect in strengthening the influence of eco-efficiency in company value.

Keywords : eco-efficiency, funding structure, profitability, company value

Mapping Strategy and Strategy Initiation Using the Strategic Management System and Performance Execution Excellence (SPEX2)

Harsyatria Fitrio — 2025-01-29

As a strategic commodity, sugar is always monitored by the government to ensure its availability at affordable prices. Indonesia faces three main problems with its sugar agribusiness: decreasing sugar productivity, increasing sugar imports, and instability in sugar prices in the domestic market because of inefficient distribution. To overcome this problem, PTPN I carried out a mapping of the sugar business and set targets that agreed with the government’s aspirations. This research uses a qualitative descriptive method by collecting primary data through in-depth interviews and observations related to strategy and performance execution excellence management systems (SPEX2). The research results show that PTPN I’s development strategy includes increasing operational efficiency, developing employee skills, and modernizing technology to increase productivity and sugar quality. The external strategy responds to opportunities and threats through government policies that support the development of the sugar industry. In addition, PTPN I focuses on financial, customer, internal business process, and learning growth perspectives, with increasing revenue, business development, and HR competency as top priorities.

Sales Promotion and Impulse Buying: Investigating the Role of Hedonic Shopping Motivation in Miniso Consumers of Pasuruan

Natalia Anggita Safitri — 2025-01-30

This study examines the impact of sales promotions on impulse buying behavior, mediated by hedonic shopping motivation among Miniso consumers in Pasuruan City. Sales promotions aim to boost sales by offering consumer benefits. Using a descriptive quantitative approach, this study analyzes sales promotion as an independent variable, impulse buying as a dependent variable, and hedonic shopping motivation as a mediating variable. Data were collected from 100 respondents via questionnaires and supplemented with secondary sources from journals and literature. A purposive sampling method was applied, and data analysis included outer model, inner model, and hypothesis testing using bootstrapping. The findings confirm that sales promotion significantly influences impulse buying, with hedonic shopping motivation playing a key mediating role. These results suggest that companies can enhance impulse buying by leveraging sales promotions and targeting consumers’ hedonic motivations.
Keywords: Miniso, sales promotion, hedonic shopping motivation, impulse buying