DEVELOPMENT STRATEGY IN BEAN SPROUTS BUSINESS CENTERS IN HULAAN VILLAGE, MENGANTI DISTRICT, GRESIK REGENCY

Abstract

This study aims to identify the strengths, weaknesses, opportunities and threats in the process of developing bean sprouts business centers, as well as determine the strategy for developing the bean sprouts business in Hulaan Village, Menganti District, Gresik Regency. The analytical method used in this research is descriptive analysis and SWOT analysis. The sampling technique used in this study used a purposive sampling technique. The sample was taken by 16 people from bean sprout business owners in Hulaan Village, Menganti District, Gresik Regency. From the results of identification that has been carried out from the internal factors of strengths and weaknesses, 12 aspects have been found, and from external factors, opportunities and threats have been found to be 7 aspects that will be related to the strategy for developing bean sprouts business centers. This study shows that the strategic position of the development of the bean sprouts business center in Hulaan Village, Menganti District, Gresik Regency is in quadrant I, which means that the bean sprouts business center in Hulaan Village has internal strength in its development. From the results of the analysis that has been carried out, as a strategy recommendation given is an Aggressive strategy, meaning maximizing strengths and taking advantage of existing opportunities to get the bean sprouts business development strategy implemented.