DEVELOPMENT STRATEGY IN BEAN SPROUTS BUSINESS CENTERS IN HULAAN VILLAGE, MENGANTI DISTRICT, GRESIK REGENCY

Abstract

This study aims to identify the strengths, weaknesses, opportunities and threats in the
process of developing bean sprouts business centers, as well as determine the strategy for
developing the bean sprouts business in Hulaan Village, Menganti District, Gresik
Regency. The analytical method used in this research is descriptive analysis and SWOT
analysis. The sampling technique used in this study used a purposive sampling technique.
The sample was taken by 16 people from bean sprout business owners in Hulaan Village,
Menganti District, Gresik Regency. From the results of identification that has been carried
out from the internal factors of strengths and weaknesses, 12 aspects have been found, and
from external factors, opportunities and threats have been found to be 7 aspects that will
be related to the strategy for developing bean sprouts business centers. This study shows
that the strategic position of the development of the bean sprouts business center in Hulaan
Village, Menganti District, Gresik Regency is in quadrant I, which means that the bean
sprouts business center in Hulaan Village has internal strength in its development. From
the results of the analysis that has been carried out, as a strategy recommendation given is
an Aggressive strategy, meaning maximizing strengths and taking advantage of existing
opportunities to get the bean sprouts business development strategy implemented.