Sistem Peramalan Fokus Penjualan Pareto Pada Bisnis Retail Menggunakan Metode Jaringan Saraf Tiruan
Abstract
Bisnis retail yang sempat berkembang lima tahun lalu, membuat pelaku bisnis bersaing secara ketat. Berbagai alasan seperti perubahan zaman di era Industri 4.0 serta kasus pandemi covid-19 membuat persaingan pelaku bisnis retail menerapkan inovasi seperti penerapan “Prinsip Pareto”. Prinsip ini merupakan aturan 80/20 dimana 80% kejadian disebabkan oleh 20% penyebab. Untuk mendukung penerapan prinsip pareto secara maksimal maka metode Jaringan Saraf Tiruan dapat melakukan peramalan berdasarkan data penjualan sebelumnya. Metode ini melakukan pemrosesan pembelajaran bobot berkerja selayaknya pemrosesan informasi pada jaringan saraf di otak manusia dimana metode ini mempelajari pola data penjualan sebelumnya agar dapat melakukan peramalan penjualan yang akurat.
Copyright (c) 2025 Muhammad Wisnu Hidayat, Nurwahyudi Widhiyanta
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