PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN DENGAN PEMBERIAN INSENTIF SEBAGAI FAKTOR DARI BERBAGAI GENERASI DI PT PEGADAIAN AREA MALANG

Abstract

In the era of multigenerational workplaces, organizations must adjust leadership styles and incentive systems to enhance job satisfaction and employee performance. PT Pegadaian Area Malang faces this challenge as it employs three different generations: Generation X, Y (Millennials), and Z. This study aims to analyze the influence of transformational and transactional leadership styles on job satisfaction and performance, with incentives as a mediating variable and generational differences as a moderating variable. This research employed a quantitative approach using a survey method. The population consisted of 100 employees from 10 branch offices of PT Pegadaian Area Malang. A sample of 60 employees was selected through proportional stratified random sampling, ensuring representation from each generation. Data analysis was conducted using path analysis to examine both direct and indirect relationships among variables. The findings reveal that transformational and transactional leadership styles significantly affect job satisfaction, either directly or through incentives. Transactional leadership is proven to be more dominant in influencing satisfaction and performance. Furthermore, generational differences moderate the relationship, as each generation shows distinct perceptions and responses toward leadership styles and incentives. These results highlight the importance of adaptive leadership and fair incentive policies to enhance effectiveness in multigenerational work settings.