Jurnal Manajerial Bisnis

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN EMAS MELALUI KEPUASAN PELANGGAN DI PT. PEGADAIAN CP KALIANYAR

2025-03-12T13:35:31SE Asia Standard Time

This study aims to analyze the effect of product quality and service quality on gold purchasing decisions through customer satisfaction at PT. Pegadaian Branch Kalianyar. The background of this study focuses on the importance of product quality and service in influencing customer satisfaction and purchasing decisions. The method used in this study is a quantitative approach with data collection through questionnaires distributed to customers of PT. Pegadaian Branch Kalianyar. The collected data were then analyzed using descriptive statistical methods and SEM PLS. The results of the study indicate that product quality has a significant effect on customer satisfaction, which ultimately affects gold purchasing decisions. In addition, service quality also has a positive, although not significant, effect on customer satisfaction. These findings indicate that in order to improve customer purchasing decisions, PT. Pegadaian Branch Kalianyar needs to continue to improve the quality of products and services provided to customers.

PENGARUH DIGITAL MARKETING, VARIASI PRODUK, BRAND IMAGE TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH PT. PEGADAIAN AREA MALANG

2025-03-12T13:59:34SE Asia Standard Time

Customer loyalty is very important for companies, because retaining means improving financial performance and company survival. Customer satisfaction is important to maintain and strengthen brand-customer relationships. This research aims to describe and determine the influence of Digital Marketing, Product Variations, Brand Image on Customer Loyalty Through Customer Satisfaction at PT Pegadaian Area Malang. The sample used in this research was 100 respondents using cluster sampling technique. This research uses quantitative data in the form of primary data sources with survey data collection techniques using questionnaires. The data collection method uses a five-point Likert Scale. This research uses two-way linear regression analysis with the help of SmartPLS. The results of simple linear regression analysis show that Digital Marketing has an indirect effect on customer loyalty through customer satisfaction, Product Variations product variations have an indirect effect on customer loyalty through customer satisfaction, Brand Image has an indirect effect on customer loyalty through customer satisfaction, while satisfaction customers have no influence on customer loyalty at PT Pegadaian Area Malang.

PENGARUH LOAN AT RISK DAN NON-PERFORMING LOAN TERHADAP LABA USAHA MELALUI CADANGAN KERUGIAN PENURUNAN NILAI PADA PT. PEGADAIAN DI WILAYAH AREA SURABAYA 1

2025-03-12T14:06:13SE Asia Standard Time

This study aims to analyze the effect of Loan At Risk (LAR), Non-Performing Loan (NPL), and Allowance for Impairment Losses (CKPN) on operating profit performance, measured by Return on Assets (ROA). This study aims to analyze the effect of LAR, NPL, and CKPN on ROA of PT Pegadaian, and test whether CKPN is able to moderate the relationship between LAR, NPL, and ROA. This study uses secondary data from the financial statements of PT Pegadaian for the period 2019-2023 at 12 Pegadaian branch offices in Surabaya I Area. The data was analyzed using descriptive statistical analysis and multiple linear regression. The results showed that Loan At Risk (LaR) did not have a significant effect on either Operating Profit or CKPN, NPL did not have a significant effect on Operating Profit or CKPN, CKPN did not have a significant effect on Operating Profit, Loan At Risk (LaR) did not have a significant effect on Operating Profit through CKPN, and Non-Performing Loan (NPL) did not have a significant effect on Operating Profit through CKPN. The results of this study are expected to provide relevant information, especially regarding credit risk management strategies for PT Pegadaian.

PENGARUH KUALITAS LAYANAN DAN CITRA MERK TERHADAP LOYALITAS MELALUI KEPUTUSAN PEMBELIAN NASABAH PEGADAIAN DI KANWIL XII SURABAYA

2025-03-13T14:07:45SE Asia Standard Time

The aim of this research is to test and analyze the influence of service quality and brand image on loyalty both directly and through purchasing decisions of Pegadaian customers at Kanwil XII Surabaya. The research method uses descriptive research with a quantitative approach. This research utilized Nonprobability Sampling sampling techniques with a total of 210 respondents and used data analysis with the SEM-PLS (Structural Equation Modeling- Partial Least Square) Outer Model and Inner Model techniques. The results of the research analysis show that 1) Service quality has a significant positive influence on purchasing decisions of Pegadaian customers. 2) Brand Image has a significant positive influence on Purchase Decisions of Pegadaian Customers. 3) Service quality has a significant positive influence on Pegadaian Customer Loyalty. 4) Brand Image has no influence on Pegadaian Customer Loyalty. 5) Purchasing decisions have a significant positive influence on Pegadaian customer loyalty. 6) Service quality has a significant positive influence on Pegadaian customer loyalty through purchasing decisions. 7) Brand image has a significant positive influence on Pegadaian customer loyalty through purchasing decisions.

PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN DI GRILL FOOD STEAK 1838 JAMBI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING

2025-03-13T14:31:29SE Asia Standard Time

This research was conducted to examine the influence of promotion, price, and service quality on purchasing decisions at Grill Food Steak 1838 Jambi through the intervening variable of purchase satisfaction. The study utilized a quantitative method with an associative causal research design. The sample consisted of 50 individuals selected from a population of 250 using systematic random sampling technique. Hypothesis testing was performed using SEM PLS version 4.1. Data collection employed questionnaire dissemination technique. The findings indicate that promotion does not have a significant effect on purchasing decisions, while price and service quality exhibit significant influence on purchasing decisions. Promotion does not affect consumer satisfaction with purchases, nor does price influence consumer satisfaction. However, service quality has a significant impact on consumer satisfaction. Consumer satisfaction, in turn, does not affect purchasing decisions. Neither promotion nor price through consumer satisfaction affect purchasing decisions, although service quality through consumer satisfaction does not influence purchasing decisions.

ANALISIS PENGARUH BRAND AWARENESS DAN BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK GADAI KCA MELALUI LOYALITAS KONSUMEN SEBAGAI VARIABEL INTERVENING DI PT PEGADAIAN CABANG MADIUN

2025-03-13T14:47:03SE Asia Standard Time

This study aims to determine and analyze the effect of brand awareness and marketing communication mix on the decision to repurchase KCA pawn products through consumer loyalty as an intervening variable at PT Pegadaian Branch Madiun. The type of research used is quantitative research. The population used in this study were all customers who came to the Pegadaian Branch Madiun office who made KCA pawn transactions in April 2024. The sampling technique used in this study was multivariate technique with correlation or multiple regression. The data used in this study were obtained from questionnaires. Hypothesis testing uses descriptive statistics and data analysis using SmartPLS software, which is run on a computer. The results of this study indicate that Brand Awareness has a positive and significant effect on Repurchase Decisions and Consumer Loyalty, while Marketing Communication Mix has a positive and significant effect on Repurchase Decisions and Consumer Loyalty.

PENGARUH INOVASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI LOYALITAS PELANGGAN DI PT PEGADAIAN KOTA MADIUN PROVINSI JAWA TIMUR

2025-03-14T07:45:35SE Asia Standard Time

This study aims to analyze the impact of product innovation, brand image, and customer loyalty on the purchase decisions of customers at PT Pegadaian Kota Madiun. Product innovation and brand image are considered important factors influencing customer loyalty, which in turn affects purchase decisions. Data was collected through a survey of PT Pegadaian Kota Madiun customers using a questionnaire that has been tested for validity and reliability. Data analysis was conducted using path analysis to test the relationships between variables. The results indicate that product innovation has a positive and significant effect on customer loyalty. Brand image also has a positive and significant effect on customer loyalty. Customer loyalty, as an intervening variable, shows a positive and significant effect on purchase decisions. Product innovation and brand image also directly affect purchase decisions. These findings indicate that product innovation and brand image not only directly influence purchase decisions but also affect them through customer loyalty as an intervening variable. The practical implication of this research is that PT Pegadaian should continue to focus on product innovation and strengthening brand image to enhance customer loyalty and purchase decisions. This strategy can help the company retain existing customers and attract new ones, ultimately improving overall business performance.