Jurnal Manajerial Bisnis

PENGARUH KUALITAS PRODUK DAN TRUST ICON CORPORATE TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN PELANGGAN PADA PT. PELABUHAN INDONESIA (PERSERO) KOTA DUMAI

Affan Andhana — Tue, 08 Jul 2025 09:58:46 SE Asia Daylight Time

This study aims to test and analyze the influence of product quality and corporate icon trust on purchase decisions through customer satisfaction at PT. Port of Indonesia (Persero) Dumai City. The data collection method was carried out by distributing questionnaires to 100 respondents, namely active customers of PT. Port of Indonesia (Persero) Dumai City The data analysis technique is SEM using Partial Least Square (PLS). The results of the study show that product quality directly does not affect customer satisfaction, corporate trust icon directly has a significant effect on customer satisfaction, product quality directly does not affect purchase decisions, trust icon corporate directly has a significant effect on purchase decisions, customer satisfaction directly has a significant effect on purchase decisions, product quality indirectly has a significant effect on purchase decisions through customer satisfaction, while trust icon corporate indirectly has a significant effect on purchase decisions through customer satisfaction.

PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN PELANGGAN PADA PT. PEGADAIAN KANTOR AREA MADIUN

Bondan Suryatmojo — Tue, 08 Jul 2025 10:12:56 SE Asia Daylight Time

The purpose of this study is to test and analyze the influence of product quality, customer trust on purchase decisions through customer satisfaction at PT. Pegadaian Madiun Area Office. The sampling method uses Purposive Sampling. The number of samples used in this study is 100 respondents of PT. Pegadaian Madiun Area Office. This study uses a quantitative approach. The data analysis technique uses SEM-PLS. The results of the study found that product quality had no effect on customer satisfaction at PT. Pegadaian Madiun Area Office. Customer trust affects customer satisfaction at PT. Pegadaia Madiun Area Office. Product quality affects purchase decisions at PT. Pegadaian Madiun Area Office. Customer trust affects purchase decisions at PT. Pegadaian Madiun Area Office. Purchase decisions affect customer satisfaction at PT. Pegadaian Madiun Area Office. Product quality has no effect on purchase decisions through customer satisfaction at PT. Pegadaian Madiun Area Office. Customer trust affects purchase decisions through customer satisfaction at PT. Pegadaian Madiun Area Office.

ANALISA DAMPAK PEMBANGUNAN BANDARA DAN INFRASTRUKTUR PENDUKUNG TERHADAP KINERJA KEUANGAN MELALUI PERUBAHAN PERILAKU NASABAH PT. PEGADAIAN

Danu Purwito — Tue, 08 Jul 2025 10:20:18 SE Asia Daylight Time

Along with the development of economic globalization, infrastructure development such as the new airport in Kediri has had a significant impact on the local economy, including the behavior of PT Pegadaian customers in the Kediri, Nganjuk and Tulungagung areas. The problem raised in this research is how the construction of airports and supporting infrastructure affects PT Pegadaian's financial performance through changes in customer behavior in transactions and investing. This research uses a quantitative approach with a descriptive-causality method to analyze the influence of airport development and supporting infrastructure on PT Pegadaian's financial performance through changes in customer behavior. Data was collected from PT Pegadaian's financial reports at the Kediri, Nganjuk and Tulungagung branches, as well as related macroeconomic data, which were then analyzed using the SEM-PLS method. The research results show that the impact of airport development does not have a significant influence on changes in customer behavior and financial performance. On the other hand, the impact of supporting infrastructure development has a significant effect on changes in customer behavior, but does not have a significant impact on financial performance, and the mediating role of customer behavior in this relationship is also not significant.

STRATEGI PERUSAHAAN DALAM MEMANFAATKAN FITUR APLIKASI DIGITAL GUNA MENGHADAPI PERSAINGAN PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN AREA SURABAYA 1

Dewinda Fitriandita — Tue, 08 Jul 2025 10:47:12 SE Asia Daylight Time

In the midst of the changing business paradigm driven by the digital revolution, financial companies increasingly face challenges in maintaining and expanding their market share. This research aims to investigate the strategies employed by PT. Pegadaian Area Surabaya 1 in leveraging the features available in its digital application to address competition in marketing its Gold Savings products. A qualitative approach is utilized in this research. Data is gathered through in-depth interviews with marketing managers, internal documentation analysis, and discussions with users of the Pegadaian Digital application. Thematic analysis is conducted to identify patterns and themes emerging from the collected data. The findings reveal that PT. Pegadaian Area Surabaya 1 has adopted various features within its digital application, such as account management features, transaction notification, and product promotions. This research also uncovers users' perceptions of these features and their impact on their decisions in using the Gold Savings product. The results of the research show that PT. Pegadaiab has various feature in its digitas application and ready to face exixting competition. And the priority strategy in this research is how PT. Pegadaian Area Surabaya 1 creates a loyalty program for customers to remain loyal and participate in developing the marketing of this Tabungan Emas Digital to the wider community. This research is expected to make a significant contribution to stakeholders at PT. Pegadaian Area Surabaya 1.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP DAYA SAING USAHA DENGAN STRATEGI PEMASARAN SEBAGAI VARIABEL INTERVENING PADA PT. PEGADAIAN KANTOR CABANG TULUNGAGUNG

Imam Syechrowardi — Tue, 08 Jul 2025 10:56:48 SE Asia Daylight Time

The research objectives are (1) to determine and analyze service quality, product quality, marketing strategy and business competitiveness (2) the direct influence of service quality on business competitiveness (3) the direct influence of product quality on business competitiveness (4) the influence of service quality on marketing strategy (5) the influence of product quality on marketing strategy (6) the influence of marketing strategy on business competitiveness (7) the influence of service quality on business competitiveness through marketing strategy and (8) the influence of product quality on business competitiveness through marketing strategy.The research method is quntitative. The research results show that service quality is included in the good criteria, product quality is good, marketing strategy is good and business competitiveness is included in the strong criteria. Service quality does not have a direct effect on business competitiveness and product quality does not have a direct effect on business competitiveness. Service quality has no effect on marketing strategy. Product quality influences marketing strategy, marketing strategy influences business competitiveness, marketing strategy cannot mediate the influence of service quality on business competitiveness and marketing strategy can mediate the influence of product quality on business competitiveness.

PENGARUH LIFE STYLE, KONSEP DIRI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN DI SURABAYA

Sandra Oktaviana Pinaraswati, Ilya Farida, Sri Susilowati, Saibat Saibat — Mon, 07 Jul 2025 00:00:00 SE Asia Daylight Time

The increasingly massive development of coffee brands has caused coffee brand companies to innovate to increase purchasing decisions. Kopi Kenangan as one of the largest coffee brands in Surabaya also experienced a problem of declining purchasing decisions. The research goals to analyze the impact of Life Style, Self-Concept and Product Quality on the Purchasing Decisions of Kopi Kenangan Customers in Surabaya partially and simultaneously. This quantitative study with the research population being Kopi Kenangan Customers in Surabaya. The sampling method was through the Purposive Sampling technique so that a sample size of 100 Kopi Kenangan Customers in Surabaya was obtained. The data collection method was through questionnaires and analyzed through SPSS Multiple Linear Regression analysis. The research results prove that Life Style, Self-Concept and Quality have a significant positive impact on Purchasing Decisions partially and simultaneously.

ANALISIS STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MELALUI KINERJA PEMASARAN PADA PT. PEGADAIAN CABANG SYARIAH BANGKALAN

Wega Agustian Sinatrio Adi, Yuventius Sugiarno — Tue, 08 Jul 2025 12:27:20 SE Asia Daylight Time

The research objective of this research would be to have an Marketing Strategy, Service Quality, and the mediating variable Marketing Performance on the dependent variable of customer loyalty at PT Pegadaian Syariah Bangkalan. explaination of The research was conducted using quantitative methods and analyzed using SEM-PLS, the research population refers to PT Pegadaian Syariah Cabang Bangkalan. The samples used 286 respondent as field sample based on purposive sampling. The analysis result the t-statistic value greater (>) than the t-table of 1.65 Obtained are 1) Marketing Performance has a significan effect on customer loyalty. 2) Service quality has a significant effect marketing performance. 3) Service quality has a significant effect customer loyalty. 4) Strategy marketing has a significant effect marketing performance. 5) Strategy Marketing has a significant effect customer Loyalty. 6) Service Quality has a significant effect customer Loyalty mediating effect Marketing Perfomance. 7) Strategy Marketing has a significant effect customer Loyalty mediating effect Marketing Perfomance.