THE ANALYSIS OF EXISTENTIAL PRESUPPOSITION IN THE SLOGAN OF “Y.O.U” THE SIMPLICITY LIPS

Abstract

This research investigated existential presupposition in the Slogan of Y.O.U the Simplicity
lips products. The research refered to describe the data that was gotten through the website
advertisement. The purposes of this research were (1) finding the functions of existential
presupposition in the slogan and (2) finding the factors on how the consumers were
interested in the product through the slogans. In the analysis of the data, the writer used
descriptive qualitative method. The method was suitable to interpret the problems which
were raised by the writer. This research used the theory of Liping Ge to analyse the function
of existential presupposition. And also used the theory of Denton to analyse the function of
slogan.