Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER) | Implementasi Manajemen & Kewirausahaan

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Implementasi Manajemen & Kewirausahaan (IMKA) provides a forum for academics and professionals to share the latest developments and advances in the knowledge and practice of the management business, both theoretically and practically. This scheme fosters the exchange of ideas on a range of essential management subjects and provides a stimulus for research and further development of international perspectives. Implementasi Manajemen & Kewirausahaan (IMKA) is published by the Program Studi Manajemen Universitas Wijaya Putra twice a year (April and October).

DOI: https://doi.org/10.38156/imka.v3i2

Published: 2023-10-30

Articles

Pengaruh enjoyment dan persepsi kegunaan terhadap continuance intention pada layanan over the top lokal

Penulis : Suci Indah Puspasari, Rojuaniah Rojuaniah

1-15
- PDF
- DOI : https://doi.org/10.38156/imka.v3i2.216
- Abstract View: 1393, PDF Download: 1709
Analisis pengaruh budaya organisasi dan kepuasan kerja terhadap turnover intention karyawan (Studi Pada Green Terrace Tegallalang, Gianyar - Bali)

Penulis : I Gede Aryana Mahayasa, I Gusti Ngurah Andika Putra, Luh Nik Oktarini

16-28
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- DOI : https://doi.org/10.38156/imka.v3i2.202
- Abstract View: 3586, PDF Download: 2935
Efek moderasi gender terhadap pengaruh literasi keuangan, faktor demografi, risk perception dan perilaku keuangan terhadap minat investasi mahasiswa (Studi kasus Universitas Alma Ata)

Penulis : Muhammad Hisyam, Shindy Dwita Nuansari

29-39
- PDF
- DOI : https://doi.org/10.38156/imka.v3i2.205
- Abstract View: 3686, PDF Download: 1839
Analisis strategi pemasaran pada PT. Indofood Sukses Makmur Tbk

Penulis : Mohammad Wasil, Oktaviani Dewi Haikaya, Nina Nabila, Galuh Rika Afrella, Moh Alfindy

40-51
- PDF
- DOI : https://doi.org/10.38156/imka.v3i2.159
- Abstract View: 7198, PDF Download: 10582
Meneropong collective entrepreneurship dan manajemen strategis pada Toko/Warung Madura

Penulis : Ujang Syaiful Hidayat, Dwi Widi Hariyanto, Iwan Wahyu Susanto

52-60
- PDF
- DOI : https://doi.org/10.38156/imka.v3i2.204
- Abstract View: 2771, PDF Download: 2001
Pengaruh Citra Merek Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Pizza Hut Di Kota Pasuruan

Penulis : Silvia Agustina

61-72
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- DOI : https://doi.org/10.38156/imka.v3i2.233
- Abstract View: 1300, PDF Download: 910